Integrated Marketing Best Practices

Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts. Ages 18+ The class meets for four weeks. There is one unit covered per week. The instructor will provide weekly assignments and the students have access to their class 24/7 to study, complete the assignments and take the quizzes. If you get behind one week, that is no problem, you can still make up the work from prior weeks. The important thing is to have all assignments done and quizzes taken satisfactorily prior to the end of the class. Between the start and the end of the class, you have complete flexibility as to when you log in and how much time you spend on the class. If you get stuck with something, you can always email your instructor for help. Lastly, it is expected that each student will make at least one post on the teacher's discussion board per week on questions and topics provided by the instructor. I think this class is a perfect blend of flexibility and structure. This is not a class where you need to be online at a specific time to meet virtually with your instructor and classmates, and neither is it class where you work completely independently without any support or engagement. It blends the two with weekly assignments, accountability and flexibility. Please let me know if you have any additional questions. Thanks, The Arlington Community Learning Staff.