YouTube for Business

Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people. Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features. YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization. YouTube, as the second largest search engine can no longer be ignored by businesses and organizations. YouTube reaches a broad age and gender demographic and is the largest video search/discovery destination with over 35 hours of video being uploaded every minute. YouTube is now accessible from nearly every top mobile device as well as from your TV. How can your videos rise above the music mashups and cat antics? Learn how to get your YouTube video on the first page of Google Search. Just like Facebook, YouTube is a social network that needs to be set-up, optimized, and used regularly to be effective. Your patters of behavior on YouTube may be working against you. Learn how YouTube can compliment your current marketing and social media strategy and how to maximize your YouTube Channel to get the greatest return. Ages 18+ The class meets for four weeks. There is one unit covered per week. The instructor will provide weekly assignments and the students have access to their class 24/7 to study, complete the assignments and take the quizzes. If you get behind one week, that is no problem, you can still make up the work from prior weeks. The important thing is to have all assignments done and quizzes taken satisfactorily prior to the end of the class. Between the start and the end of the class, you have complete flexibility as to when you log in and how much time you spend on the class. If you get stuck with something, you can always email your instructor for help. Lastly, it is expected that each student will make at least one post on the teacher's discussion board per week on questions and topics provided by the instructor. I think this class is a perfect blend of flexibility and structure. This is not a class where you need to be online at a specific time to meet virtually with your instructor and classmates, and neither is it class where you work completely independently without any support or engagement. It blends the two with weekly assignments, accountability and flexibility. Please let me know if you have any additional questions. Thanks, The Arlington Community Learning Staff.